[SOCIETY] Chinese Tiger Mom spends 20000RMB on first-grade’s extracurricular activities

“Everyone is moving forward, we can’t stand still,” Ms. Xie from Zhejiang, East China said. Like other “Tiger Mothers” who swear by the “never-lose-at-the-starting-line” theory, stay-at-home mom Ms. Xie spends about 20000RMB each semester on private tutorials and extracurricular classes for her seven-year-old son Chengcheng. The recent years in China have witnessed an incongruous course … More [SOCIETY] Chinese Tiger Mom spends 20000RMB on first-grade’s extracurricular activities

[MARKETING] Marathon Running: China’s rising middle-class trend

Running relentlessly, sweating furiously, you sprint the last leg of the race. Challenge completed. Repeat. This new challenging sport, marathon running was introduced to China 21 years ago and is taking the nation by storm. With an active population of over 1 million, the number of people that participate in marathons and related events has … More [MARKETING] Marathon Running: China’s rising middle-class trend

Chinese hit TV drama highlights anxieties behind middle-classes sending kids abroad

The senior high school entrance examination is around the corner. Fang Duoduo, a 15-year-old Chinese girl performs poorly in the mock exam, which worries her middle-class parents. Learning that many Chinese parents are sending their young kids to study abroad, the Fang’s consider that for Duoduo studying abroad is a better way out. However, the … More Chinese hit TV drama highlights anxieties behind middle-classes sending kids abroad