People downloading the Alipay app Alipay, one of China’s best-known digital payment apps owned by Ant Financial Services Group, the financial affiliate of China’s e-commerce giant Alibaba, recently rolled out its social networking platform in an ambitious attempt to take on the country’s leading social app, WeChat. However, something went terribly wrong: the platform was … More Alipay’s new feature turned itself into a hookup app: How could Alipay have been this stupid?
An immaculate minimialist white background, simple words and high-definition feature photographs of products that seem to stay afloat. The brand that you first associate this image might be Apple, but it can also be something else that you’d never have imagined: a website launched by a cheap and cheerful Chinese snack brand – Weilong spicy … More [MARKETING] Cheap Chinese snack brand spoofs Apple’s design, the people love it
Running relentlessly, sweating furiously, you sprint the last leg of the race. Challenge completed. Repeat. This new challenging sport, marathon running was introduced to China 21 years ago and is taking the nation by storm. With an active population of over 1 million, the number of people that participate in marathons and related events has … More [MARKETING] Marathon Running: China’s rising middle-class trend
A glossy holiday-inspired lipstick embossed with stars packaged in a glittery gold case has become the most wanted product among young girls in China. The YSL Rouge Pur Couture Star Clash Edition has brought on a online feminist fight between women and given birth to two new slang terms:“lipstick bitch” and “cancer of the straight woman”. … More [MARKETING] Why Has a YSL lipstick caused a post-feminist debate in China?