[MARKETING] Marathon Running: China’s rising middle-class trend

Running relentlessly, sweating furiously, you sprint the last leg of the race. Challenge completed. Repeat. This new challenging sport, marathon running was introduced to China 21 years ago and is taking the nation by storm. With an active population of over 1 million, the number of people that participate in marathons and related events has … More [MARKETING] Marathon Running: China’s rising middle-class trend