[MARKETING] Online shopping that went wrong on Singles Day

“Singles’ Day”, now officially the world’s biggest shopping carnival, may no longer be a strange concept to many. Have a look at Alibaba’s jaw-droppingnumbersreported this year: 10-billion-yuan gross merchandise volume (approximately $1.5 bn) . And it all happened within 6 minutes 58 seconds into the midnight of November 11th. In case you didn’t know, Singles’ … More [MARKETING] Online shopping that went wrong on Singles Day